Affiliate Marketing Network – Components

An affiliate marketing network is made up of 3 different components:

• The affiliate merchant is the business that offers the opportunity to make money. This includes products to sell, a website to sell them on, marketing materials, training, and all of the backend support necessary to provide products to the public. The merchant could also be known as a publisher.
• The affiliate marketer is the person who sells the products and gets paid a commission for doing it. Affiliate marketing appeals to people who do not have products of their own to sell. It also works well for Internet marketers who want to concentrate on sales and marketing and not on website creation, creating marketing materials and so on.
• A third component is the network itself. Think of them as a go between who brings merchants and affiliates together. Affiliate networks are very valuable to merchants who do not want to process their own payments or recruit their own affiliates. The affiliate marketing networks comes in very handy to affiliates looking for affiliates merchants in a particular area instead of them browsing the whole internet.