Affiliate Business Program – Benefits for Advertisers

Following are some of the benefits of CPA affiliate marketing to advertisers:

• Pay For Performance - They don't have to pay for clicks that may or may not lead to a sale or a lead. Instead, they pay for an action that will definitely develop a lead or a sale. This way, they can a quantifiable return on investment, unlike other models.
• Easier To Budget - Since the model is based on performance, and that performance can be a sale, they can easily budget money for advertising and know they aren't wasting it. They can figure out how much profit they make on a sale and how much their campaign costs to generate that sale, and then realize better and better ways to increase profits, with little to no risk of losing their principal investment with no return.
• Fraud Prevention - CPA networks are not subject to click fraud like pay-per-click models. And, the members are vetted by CPA administrator’s intent on providing value to both publishers and affiliate advertisers. So, there is far less risk involved with established CPA networks.

Affiliate Business Program - Benefits for Publishers

Following are some of the benefits of CPA affiliate marketing to publishers:

• Avoid Website Development - They don't necessarily have to even have a website to implement the CPA network offer, although they can be a good intermediary for some third party sites.
• Eliminate Designing Landing Pages - With or without a website, the need to create landing pages falls mainly with the affiliate advertiser. That's because they are paying for an action carried out on their site, not for a click or an impression.
• Reduced Learning Curve - Since you don't have to have landing pages, websites, or even code a web page if you don't want to, you have more time to devote to finding relevant CPA offers and generating strategies that make money.
• Higher Commissions - Clicks can get you a few cents per visitor, but CPA offers range from $1 to $50 per lead or sale. With a much higher payout available, the potential to make money is easier.

Pros of CPA networks

Following are the benefits of CPA affiliate networks:

• The advertisers are doubly sure about the effectiveness of their campaign. They can literally count how much money they are spending and what kind of results they are getting back.
• CPA networks is that the upfront work is quite easy. Here you do not compel your visitors to buy products. You simply allure them with free gifts, irresistible offers and special discounts. To get these benefits, the visitors perform the desired action and you garner the profit.
• These days, it is exceedingly difficult to persuade people to loosen the strings of their purse. In such a scenario, CPA programs are perfect because sales are not involved here. Neither visitors are buying anything nor are you selling anything. They just provide a bit of their personal information and you get incentives for this performance.