Following are some of the benefits of CPA affiliate marketing to advertisers:
- Pay For Performance - They don't have to pay for clicks that may or may not lead to a sale or a lead. Instead, they pay for an action that will definitely develop a lead or a sale. This way, they can a quantifiable return on investment, unlike other models.
- Easier To Budget - Since the model is based on performance, and that performance can be a sale, they can easily budget money for advertising and know they aren't wasting it. They can figure out how much profit they make on a sale and how much their campaign costs to generate that sale, and then realize better and better ways to increase profits, with little to no risk of losing their principal investment with no return.
- Fraud Prevention - CPA networks are not subject to click fraud like pay-per-click models. And, the members are vetted by CPA administrator’s intent on providing value to both publishers and affiliate advertisers. So, there is far less risk involved with established CPA networks.
No comments:
Post a Comment